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The hammer mobile phone facing stand up Exams Sales of less than a series of losses-borderland

The hammer mobile phone facing "stand up" Exams: Sales of less than a series of losses after a lapse of nearly a year, after being acquired in a variety of personnel changes and rumors, hammer technology founder Luo Yonghao finally took the hammer mobile phone M1 new t appear, in response to the rumor. Luo Yonghao said, There are no waves without wind., the rumor is not entirely unfounded, the hammer technology did in contact with the capital side, including investment and acquisition. But it could not disclose more information because of signing confidentiality agreements. Hammer technology releases new M1 in Shanghai in October 18th. After the previous three mobile phone sales are less than expected, and hammer technology in the first half of this year, the loss of 192 million yuan, after nearly a year’s launch of M1 is regarded as Luo Yonghao’s "turning over" work". Insiders believe that the launch of M1 is to prove the hammer is still alive to the outside world, and to the confidence of venture capitalists. But there is no advantage in the channel, price, brand influence and other advantages of the hammer, it is difficult to turn over with M1 or get big sales. That money is tight in October 18th, Shanghai, more than 1 of the capacity of the conference site All seats are occupied. After nearly a year, Luo Yonghao’s appearance once again triggered the scene "hammer powder" cheers, applause. "In the past less than a year, we’ve been shut down 6 times, bought 5 times, and I’ve been sued by consumers." Looking back on the past year, Luo Yonghao actively mentioned the vortex of public opinion, and said that its own impact is not too much, but will face pressure from partners. 3 days before the press conference, there were still rumors that the hammer was bought by NetEase. Luo Yonghao responded to the "false, do not take the Jianghu" on micro-blog. Prior to this, "rivers and lakes" has been repeatedly rumored that the hammer will be Alibaba, music, millet and other companies to acquire. At the press conference after the end of the interview, Luo Yonghao admitted that There are no waves without wind., rumors are not groundless. At present, the strategic investment and acquisition are indeed talking, and this contact is more than rumors, not only limited to rumors of several enterprises. But from the beginning of the contact, the two sides signed a confidentiality agreement, so the specific circumstances can not be disclosed. In September 20th, hammer technology investment in Chengdu, a compilation of Polytron Technologies Inc prospectus, the first half of this year hammer technology loss of 192 million yuan, 2015 annual loss of 462 million yuan, asset liability ratio as high as 99%. Luo Yonghao admits that hammer technology is a little nervous, but it’s enough to turn accounts. But after the news media reports, Luo Yonghao felt the pressure from suppliers. "All the vendors are panicking. I need to have a meal with the supplier’s boss and explain, basically, that works." Luo Yonghao called. In the industry, poor sales directly led to the loss of the hammer. According to Luo Yonghao revealed that the hammer T1 mobile phone total sales of more than 25 units, thousand yuan machine nuts total sales of about 1000000 units, before the release of three mobile phone sales are not expected. In the new generation of hammer phone R & D process, once again rumors that hammer more than 20 executives collective job hopping. In July this year, hammer official website announced CTO money morning retirement, and HUAWEI glory product former vice president Wu Dezhou served as product line and.

锤子手机面临“翻身”大考:销量不足 接连亏损时隔近一年,在深陷各种被收购及人事变动传闻之后,锤子科技创始人罗永浩终于带着锤子手机新品M1如约出现,回应外界传闻。罗永浩坦言,无风不起浪,外界传闻并非完全没有根据,目前锤子科技确实在与资本方接触,包括投资和收购。但由于签署了保密协议,无法透露更多信息。10月18日,锤子科技在上海发布新品M1。在经历了前面三款手机销量均不及预期,以及锤子科技今年上半年亏损1.92亿元之后,历时近一年时间推出的M1被视为罗永浩的“翻身之作”。业内人士认为,M1的推出是为向外界证明锤子仍然活着,并且给风投信心。但在渠道、价格、品牌影响力等方面并无优势的锤子,想要凭借M1翻身或获得大的销量或许很难。承认资金紧张10月18日,上海,1万余人容量的发布会现场座无虚席。时隔近一年,罗永浩的出现再度引发现场“锤粉”欢呼、鼓掌。“在过去不到一年的时间里,我们‘被倒闭’了6次,‘被收购’了5次,我也被消费者起诉上了法庭。”回顾过去一年经历,罗永浩主动提及身处舆论漩涡,并称其自身并无太大影响,但会面临来自合作伙伴的压力。就在发布会前3天,仍有传闻称锤子被网易收购。罗永浩在微博上以“假的,别搭理江湖”作为回应。在此之前,“江湖”上已先后多次有传言称,锤子将被阿里巴巴、乐视、小米等公司收购。在发布会结束后的媒体采访中,罗永浩坦言,无风不起浪,外界的传闻并非没有根据。目前,战略投资和收购确实在谈,并且这方面的接触比外界传言更多,并不仅限于传言中的几家企业。但是从接触一开始,双方就签订了保密协议,所以具体情况目前无法透露。9月20日,锤子科技投资方成都尼毕鲁科技股份有限公司的一份招股书显示,今年上半年锤子科技亏损1.92亿元,2015年全年亏损4.62亿元,资产负债率高达99%。罗永浩坦承锤子科技资金确实有点紧张,但是算起账来足够周转。但消息经媒体报道之后,罗永浩感受到了来自供应商的压力。“所有的供应商都慌了,我需要跟供应商的老板吃个饭解释一下,基本是管用的。”罗永浩称。在业内看来,销量不佳直接导致了锤子的亏损。据罗永浩透露,锤子T1手机总销量25万余台,千元机坚果总销量100多万台,之前发布的三款手机销量均未达预期。在新一代锤子手机研发过程中,一度又有传闻称,锤子20多位高管集体跳槽。今年7月,锤子官网宣布CTO钱晨退休,而华为荣耀产品原副总裁吴德周担任产品线&硬件研发副总裁,负责锤子科技的产品线以及全部硬件研发工作。吴德周在华为工作了15年,经历了华为手机从无到有的整个过程。外界所不知的是,在吴德周加入锤子之前,锤子整个硬件团队非常小,只有50号人。彼时,锤子科技内部没有产品线,为项目驱动型。罗永浩在几次接受媒体采访时提到过,正是因为硬件团队不够,所以当第一代锤子手机T1出问题的时候,需要坚果的团队赶去“救火”,而坚果出问题的时候,又需要T2的团队“救火”。这样,两款锤子手机都推迟了上市时间,而使得配置总是落后于人。吴德周在发布会后首次露面,称自己加入锤子之后,锤子才有了经营的概念,建立了产品线,硬件团队目前已经发展到120人,至少可以同时开发两款产品。除此之外,所有手机厂商都要面临的供应链紧张问题也正在改善,但其也坦承需要时间。向市场妥协尽管如此,市场留给锤子的耐心有限,M1的发布也更有“翻身”的意味——发布会开幕之前,网络盛传这或许是罗永浩最后一次“相声表演”。锤子的发布会因罗永浩的个人演讲风格而被网友戏称为单口相声表演。在M1三个多小时的“相声”展示软硬件中,一向以“设计驱动型”自称的锤子和以偏执精神著称的罗永浩开始向市场妥协。正面与iPhone的高度相似性,主流旗舰机型的硬件配置被业界解读为罗永浩企图迎合大众消费群体。妥协其实从去年坚果的发布和早前T1的降价就已经开始了。罗永浩曾宣称锤子手机不会低于2500元,但T1在上市三个多月之后就降价超千元;2015年8月,锤子发布千元机坚果手机。“这个行业是不允许你小而美的,如果你做不到千万级别,在供应链永远是很疲惫的状态。所以把千元机做好,一方面是搞定年轻用户,很重要的是先把供应链的量提高。”M1发布之后,罗永浩发出如上感慨。“即使作为小而美的品牌,锤子至今也没有形成自自己独具特色的消费群体,在本土品牌开始大规模进军海外市场的今天,锤子与竞争对手的差距只会越来越远。”手机中国联盟秘书长王艳辉认为,锤子早已失去了最佳的时间窗口,而手机硬件并无特色,仅凭软件的些许创新很难吸引大众消费者。在M1发布会上,锤子系统推出与讯飞、Big Bang、One Step合作的语音识别、语义识别以及Sidebar侧边任务栏实现三大突破性交互功能。王艳辉认为,锤子2014年刚推出时正好是大陆品牌建立的最佳时机,OPPO、vivo甚至华为还没有站稳中高端市场。如今这3家公司已经基本垄断了2500元及以上价位市场,手机品牌仅仅依靠性价比已经很难在市场立足,何况与竞争对手相比,无论渠道还是研发、宣传投入方面,锤子差距甚远。第一手机研究院院长孙燕飚也认为,锤子M1的推出是为向外界证明锤子仍然活着,并且给风投信心。但在渠道、价格、品牌影响力等方面并无优势的锤子,想要凭借M1翻身或获得大的销量或许很难。相关的主题文章: