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Google Pay Per Click Marketing The Devilish Details That Lead To Dollars-hhh49.com

UnCategorized Internet marketing is a constantly changing medium. This is what makes it so exciting and so frustrating at the same time. As with any marketing campaign, the devil is in the details. And, marketing online with Google’s pay per click program gives you plenty of details to adhere to. In the Olympics, oftentimes it’s fractions of a second that separate a gold medal winner from a silver medalist from the bronze medalist. The same principle applies in PPC marketing. And that’s the foundation of the title of this post, for . . . the devil is in the details when making money online. Your product may be just as good and your campaign very similar to your .petitor’s, yet, they outsell you two to one. To this end, following are two "devilish" details to pay attention to so that your firm is the "gold medal" winner in sales. 1. Calculate Profit On Each Item You Sale: Do you know how much it costs you to sell each of your items? Before you set up your pay per click campaign, you should know this. It may not be enough to warrant a PPC campaign. Maybe you’d be better off selecting another product/service to highlight in your Google pay per click campaign. The beauty of advertising with Google is that you can track results in real time and make adjustments as you go along. But, before you spend money to market online, you should know how much each sale is "costing" you. 2. Figure Out Your Conversion Rate: Piggybacking on the last point, you should also know exactly how many clicks it’s taking you to get one sale. How do you figure this out? Let’s say you’re selling a product for $25 and you get a sale every 125 clicks. This means each click is costing you 20 cents ($25/125 clicks). This is your breakeven point. Once you know what this is, you can use this information in a few ways, ie: (i) to massage your ad to make it profitable (more profitable); (ii) to be more aggressive/less aggressive in your bidding; (iii) to write more targeted copy; (iv) to tweak landing pages; Etc. Without knowing specific details like this, you’re in essence marketing in the dark. And, with Google’s pay per click marketing program, you don’t need to do that. There are so many tools you can use to get the results you want that should never have to worry about running a "losing" PPC campaign. But, you must pay attention to the details — for that’s where the dollars are to be found. About the Author: 相关的主题文章: