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Hongkong tourism ushered in a cold wave, the industry called for good planning – Sohu news-holle树先生�����

Hongkong tourism ushered in a big cold wave, the industry called for good planning – Sohu news, Hongkong attractions kaleidoscope. On the eve of the Spring Festival in 2016, a large cold wave that had not been seen for decades swept Hongkong, and the temperature dropped to nearly freezing point. At the same time, the rapid growth of Hongkong tourism for 10 years, also ushered in a big cold wave". "Hongkong tourism has entered a period of adjustment", which has reached the consensus of senior government officials and practitioners. How to deal with it? Public opinions are divergent。 Is Hongkong glamour fading? The latest data of Hongkong Tourism Bureau released in January 29th showed that in 2015 the overall visitor arrivals fell by 2.5%, the first decline since 2003 SARS. In addition to mainland visitors, Japan, Indonesia, Singapore and other markets have declined, compared to the previous years of continuous high growth last year, the Hongkong tourism market is hit the brakes". The causes of "winter" from "domestic trouble and foreign invasion". In view of the tolerance of Hongkong society, Shenzhen Hong Kong tour last year from "a week Duohang" to "a Monday". From the external environment, the global number of major economies growth also showed signs of slowing down, and some adjacent areas of Hongkong currency devaluation, and the relaxation of the mainland tourist visa measures affect visitor numbers and retail market. Scenic spots aging and attracting no repeat customers are also a big challenge for Hongkong tourism. There are many mainland visitors to Hong Kong said: "the game has played, I can not think of any other places have not been to."." For example, the Golden Bauhinia Square, located on the waterfront of Wan Chai, is a destination for many mainland tourists to Hong kong. But it is such a famous scenic spots, in addition to "off camera", other projects worth mentioning, tourists do not stay, not to mention consumption. Even to attract foreign tourists, the premise is to have a new selling point. Senior tour guide pointed out that Japan and South Korea free travel tourists like Kowloon City, Hongkong, very interested in its history. Japan’s Kawasaki in 2013 had set up 5 floors of the playground, theme is to imitate the Kowloon Walled City, the Japanese comic book in the Kowloon Walled City as the background. However, the Kowloon Walled City Park in the development, did not intend to travel, so the development of the scenic spot, regardless of travel agencies or Industry Guide to design and understand the historical route of the walled city. Beyond repair nearly feasible strategy? A tree of autumn. After the killing of the tourist market, the Hongkong Tourism Development Bureau had already thrown 80 million Hong Kong dollars into the national salvation campaign last year". During the two and half months of the summer vacation, the "WiFi FUN summer festival" is held in Hongkong. Visitors from Hong Kong can take part in the lucky draw and send 7 free tickets and scenic spots tickets. But cold statistics show that these measures are limited. In response to the decline of mainland tourists, the travel agency has responded to the policy of maintaining a diversified tourist market. In recent years, the travel agency has launched 75% of its marketing resources to the world, and only 25% of its resources have been used in the mainland. The prescription issued by the SAR government is to develop high value-added tourism". The SAR government has said that this year will re examine the Hongkong tourism image positioning, from the previous shopping as the main selling point, to further deepen publicity and promotion.

香港旅游业迎来大“寒潮” 业界呼吁做好规划-搜狐新闻 香港景点万花筒。   2016年春节前夕,一场几十年不遇的大寒潮席卷香港,多地气温降至接近冰点。与此同时,已经高速增长10年的香港旅游业,也迎来一场大“寒潮”。“香港旅游业已经步入调整期”,已是上至政府高官、下至从业者的共识。如何应对?众说纷纭。   香港魅力正在褪色?   香港旅游发展局1月29日公布的最新数据显示,2015年整体访港旅客人次同比下跌2.5%,是2003年SARS以来首次下跌。除内地旅客外,日本、印尼、新加坡等市场都出现下滑,对比之前连续多年的高速增长,去年的香港旅游市场可谓是遭遇“急刹车”。   “寒冬”成因来自“内忧外患”。鉴于香港社会的承受能力,深圳赴港个人游去年从“一周多行”改为“一周一行”。从外部环境看,近期全球多个主要经济体的增长也呈放缓迹象,加上一些香港邻近地区的货币贬值,并放宽对内地旅客的签证措施,影响到访港旅客数字及零售市场。   景点老化、吸引不到“回头客”,也是香港旅游面临的一大挑战。有多次来港旅游的内地旅客说:“该玩的都玩过了,实在想不出还有什么地方没去过。”比如,坐落于湾仔海滨的金紫荆广场,是很多内地游客到港的必游之地。但就是这样一个大名鼎鼎的景点,除了“下车拍照”之外,其他项目乏善可陈,游客留不下来,遑论消费。   即使是吸引外国旅客,前提也是要有新卖点。有资深导游指出,日韩自由行游客喜欢香港的九龙寨城,对其历史极有兴趣。日本川崎市2013年就曾设置5层高的游乐场,主题正是模仿九龙寨城,日本多部漫画也以九龙寨城作背景。不过,九龙寨城公园当年发展时,并未打算以旅游为主,故要发展成景点,不论旅行社或业界的导游,都要设计路线并了解寨城历史。   以远补近战略可行?   一叶落而知天下秋。嗅到旅游市场的萧杀之气后,香港旅发局去年便已经豪掷8000万港元“救亡”。在暑假两个半月的档期举行“香港FUN享夏日礼”,来港旅客可参加大抽奖,送7日免费WiFi通行证及景点门票等。但冷冰冰的统计数字说明,这些措施成效有限。   针对内地游客下降的问题,旅发局以维持客源多元化的政策应对。近年旅发局将75%的市场推广资源投放至国际,只有25%资源用于内地。特区政府开出的药方,则是“发展高增值旅游业”。特区政府已经表示,今年会重新检视香港旅游形象定位,由以往以购物为主轴的卖点,更深化宣传及推广富有香港特色的旅游体验,包括推广美食文化,以吸引过夜旅客到港。   举办大型盛事,是香港屡试不爽吸引游客的高招。瞄准“高消费力的过夜旅客”,香港今年会举办一连串大型盛事,包括10月首度在中环举行的国际汽联电驱方程式锦标赛、香港国际七人橄榄球赛、香港单车节、香港网球公开赛及香港高尔夫球公开赛等。旅发局也会继续举办广受欢迎的新春花车汇演、龙舟嘉年华及美酒佳肴巡礼等。不难看出,这些活动主要还是外国游客会感兴趣,对内地游客的吸引力有限。   吸引外国旅客以弥补内地旅客下跌的策略颇受质疑。香港酒店从业者、华大酒店主席郑启文接受访问时表示,香港政府不应只集中资源吸引海外旅客,“非内地的访港旅客,只占整体十几个百分点的市场,就算翻番,都救不了整个行业”。他认为,香港拥有庞大的内地旅客市场,当务之急是开放更多“个人游”城市,非“个人游”城市则应引进优质旅行团,释放庞大商机。他直言:“张口闭口把资源和心思用到追求高素质远途客,只字不提内地市场,不会有效果。”   业界呼吁做好规划   因旅游业遭遇寒冬,关于旅游监管架构的问题也重新浮出水面,引发热议。旅游界立法会议员姚思荣提出,香港旅游业一直停留于“有啥卖啥”的状态,缺少一个负责旅游发展规划的旅游局,导致近年逐一浮现景点旧、交通缺等问题。他说:“旅游业是香港重要经济支柱,占本地GDP的5%,但没独立的政策局负责。旅游业议会负责监管,旅发局负责海外推广,商经局负责统筹协调,谁负责旅游发展规划?”姚思荣认为,成立旅游局,才有能力与发展局商讨景点用地,以及与运房局谈论交通等安排。   香港入境团旅行社协会主席谢淦廷也认为,其他地方的旅游局,管理范围包括机场、酒店、景点、航空公司。而在香港,旅游发展局只负责推广,而非长远发展。目前香港旅游业从业员达27万人,行业影响甚广,政府应整体规划,成立旅游局,至少制订5至10年的目标,并逐个市场分析。他说,香港过往成为东方之珠是因有三大优势,包括旅游、饮食及购物,但现在被周边地区超越,更应及早规划以摆脱“寒冬”。   旅游业的窘境,引起政府高度关注。财政司司长曾俊华已经预告,2月发表的《财政预算案》将公布协助旅游业及中小企业的措施,让业界可以捱过今次经济寒冬及保住打工仔饭碗。他说,过去一段时间听取不少中小企业和旅游业界朋友反映,当前经营非常困难,正与同事研究支援措施。   街头上,寒流中的香港市民,纷纷穿上了羽绒服保暖。政府为香港旅游业穿的“羽绒服”能否抵御寒冬,唯有拭目以待。相关的主题文章: